Free B2B Marketing Tools & Guides - MWJ
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Free tools and guides

Tools & guides for B2B marketing

Practical resources for B2B technology marketing teams: guides, checklists and tools to plan campaigns, launch products and make better marketing decisions. No signup, and you keep the output whether or not you talk to us.

Assessment ↗

B2B visibility scorecard

Seventeen questions about what you actually publish, measure and send. You get a score out of 100, a breakdown across content, LinkedIn, search and AI, demand generation and sales enablement, and the three things to fix first.

17 questions 4 minutes PDF report
Start the scorecard →
Guide ↗

B2B marketing guide

A practical starting point for planning B2B marketing, from positioning and content to channels and measurement.

7 groups 29 elements 20 minute read
Read the guide →
Checklist ↗

B2B SaaS product launch checklist

Plan your next software launch with a practical checklist for positioning, content, sales readiness, activation and measurement.

6 phases 43 items PDF download
View checklist →
Guide ↗

Go-to-market strategy for B2B software companies

Build a GTM plan around the right buyers, positioning, channels, sales alignment and measurable outcomes.

9 steps Excel worksheet 15 minute read
Read the guide →
In progress

More tools are on the way

An SP scope builder and an AI visibility check are next. If one of those would be useful to you now, tell us which and we will send it when it is ready.

Tell us what you need →

Or skip the self-assessment

A 30-minute call covers what the tools cannot: your Search Console, your LinkedIn page and your site, looked at together. You leave with the first three things to fix.