Video Case Studies for Tech Companies - MWJ B2B Marketing Agency
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Video case study

A filmed customer story: preparation, interview, edit and cutdowns for LinkedIn, your site and events — with the approval loop handled on both sides.

4–6 weeks
Remote or on-site
Cutdowns included
How the work runs

Filming is the easy part

The work is in preparation and approvals. We agree the story, prepare the interviewee, film once, then run the edit through both review loops.

01
Story and questions
Agreed angle, question list sent to the interviewee in advance.
02
Shoot
Remote or on-site recording, with backup audio and B-roll where available.
03
Edit
Main film plus short cutdowns, subtitles and your brand frames.
04
Approvals and publish
Your review, then the customer's sign-off, then publication.
Plan a video story
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What you get

One shoot, several assets

A filmed story should not be a single long video nobody watches to the end.

01
Main film, 2–3 minutes
The full story, edited with your brand frames and subtitles.
02
Social cutdowns
60-second and 30-second versions built for LinkedIn.
03
Stills and quotes
Frame grabs and pull quotes for posts, decks and one pagers.
04
Written summary
A short written version so the story also exists as text.

What we need from you

A willing customer, one internal participant, and product footage or screens if the story needs them.

Remote by default

Remote recording keeps the element affordable. On-site filming and travel are quoted separately.

Approval handled

We run the sign-off loop with your customer, including anonymised or figure-free versions.

Over the past two years, Ceyhun and MWJ have developed a deep understanding of our product and its value proposition, which has translated into a clear and consistent language across LinkedIn, newsletters, visuals, and content.

Loran Ozsahakyan, CEO of Kaizen Loyalty
Loran Ozsahakyan CEO, Kaizen Loyalty
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us which customer would say yes to 45 minutes on camera. We handle the rest.