Content work, delivered as elements
Blogs & news
Regular articles and company news, written from your experts’ knowledge and optimised for search and AI answers.
Written case study
Customer interview, story structure, approvals and layout — a reference asset sales can actually use.
Video case study
Filmed customer story: preparation, interview, edit and cutdowns for LinkedIn and events.
Ebook & guides
Long-form assets that carry an argument, for gated demand or sales enablement.
SEO / GEO audit
Where you rank today, where you appear in AI answers, and what content moves both.
Analytics & Reporting
Monthly reporting on traffic, engagement and pipeline contribution — plus what changes next month.
A production line, not a one-off campaign
Content runs on a monthly rhythm: mine, write, review, publish, report. Each element carries a fixed SP value, so volume is a budgeting decision rather than a negotiation.
Technical subjects, plain language
Infrastructure, security, banking, ESG, field service — written so a buyer and a technical evaluator both stay in.
AI-assisted, human-owned
AI removes the slow parts of research and repurposing. Judgement about what to say stays with the team.
Every asset has an SP value
A blog, a case study, an ebook — you know the cost before you commission it.
“Over the past two years, Ceyhun and MWJ have developed a deep understanding of our product and its value proposition, which has translated into a clear and consistent language across LinkedIn, newsletters, visuals, and content.
Let's define your marketing need
A 30-minute call is enough to scope a content package. You leave with the deliverables, the SP and the cadence written down.