The engagement is deliberately structured. You get direction, not availability — the same cadence every month, so the team and the board know what to expect.
The role covers the parts a founder usually ends up doing badly, and does them on a schedule.
A standing monthly slot with the founder or CEO, and authority to direct the marketing work.
Planning, review sessions, team direction and reporting. Production is delivered by the elements in the table.
The goal is usually to make the role unnecessary — by hiring in, with a documented plan and process to hand over.
“When working with technology companies on their growth and commercial strategy, marketing quickly becomes a critical enabler. In those moments, MWJ is one of the accelerators we confidently recommend.
Tell us what marketing leadership is missing today. We will say whether a fractional CMO is the right answer.