Fractional CMO for Software Companies - MWJ B2B Marketing Agency
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Cmo

Fractional CMO

Senior marketing leadership without a senior hire: planning, budget, team direction and reporting, for a set number of days each month.

2 days per month
Rolling engagement
Board-level reporting
How the work runs

A marketing lead, on a fixed rhythm

The engagement is deliberately structured. You get direction, not availability — the same cadence every month, so the team and the board know what to expect.

01
Onboarding month
Audit of the current state, plan for the next two quarters, and agreement on what success looks like.
02
Monthly planning
Priorities, budget allocation and briefs for whoever is producing the work.
03
Team direction
Standing sessions with your marketing people or agencies, with decisions made rather than escalated.
04
Reporting
A monthly view for leadership: what shipped, what it produced, what changes next.
Discuss a fractional CMO
mwj · cmo workspace

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What you get

Leadership, not another freelancer

The role covers the parts a founder usually ends up doing badly, and does them on a schedule.

01
Marketing plan and budget ownership
Quarterly plan, monthly priorities and allocation across channels.
02
Team and supplier direction
Your marketers and agencies briefed, reviewed and held to standards.
03
Hiring support
Role definitions, interview support and onboarding for your first or next marketing hires.
04
Leadership reporting
A monthly report the board can read without translation.

What we need from you

A standing monthly slot with the founder or CEO, and authority to direct the marketing work.

How days are used

Planning, review sessions, team direction and reporting. Production is delivered by the elements in the table.

Ending well

The goal is usually to make the role unnecessary — by hiring in, with a documented plan and process to hand over.

When working with technology companies on their growth and commercial strategy, marketing quickly becomes a critical enabler. In those moments, MWJ is one of the accelerators we confidently recommend.

Tuğrul Demiralp, founder of Duitera
Tuğrul Demiralp Founder, Duitera
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us what marketing leadership is missing today. We will say whether a fractional CMO is the right answer.