Executive & Founder Ghostwriting on LinkedIn - MWJ B2B Marketing Agency
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Executive account management

Ghostwritten posts and engagement for founders and executives — in their own voice, on a cadence they can sustain, with their own judgement kept in the loop.

Weekly posts
Voice-matched
Engagement support
How the work runs

Their voice, our production

Executive presence works when the posts sound like the person. We take the production load and keep the thinking theirs.

01
Voice capture
A session to capture how they think, argue and phrase things — plus what they will never say.
02
Idea pipeline
A running list of takes drawn from their week, customer conversations and industry moves.
03
Draft and approve
Posts drafted weekly, approved in batches, edited freely by them.
04
Engagement
Comments drafted for their approval, plus a shortlist of conversations worth joining.
Discuss executive accounts
mwj · executive workspace

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What you get

Presence without the evenings

The executive spends twenty minutes a week. Everything else is production.

01
Voice profile
How they write, what they are credible on, and what they will never post.
02
Weekly ghostwritten posts
Drafted, batched for approval, always editable by them.
03
Engagement support
Draft replies plus a shortlist of conversations worth joining.
04
Monthly reporting
Reach, engagement and inbound conversations attributed to the account.

What we need from them

One 20-minute call a week and approval before publishing. Nothing goes out unapproved.

Number of accounts

Priced per executive. Most companies start with the founder or CEO only.

Honesty rule

We never post claims the executive would not defend in a meeting.

Beyond execution, they contribute strategically to how we position and communicate a B2B enterprise digital commerce platform. MWJ operates as an extension of our own team across product materials, content production, LinkedIn coverage, and outreach campaigns.

Baris Can Mustu, Managing Partner at Lidia Commerce
Baris Can Mustu Managing Partner, Lidia Commerce
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us who should be visible and what they are credible on. We will start with a voice session.