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Analytics & Reporting

Tracking set up properly, then a monthly report leadership can read: what was produced, what it moved, and what changes next month.

Monthly

Setup + reporting

Leadership-ready

How the work runs

Measure what the plan promised

Reporting is only credible if the tracking underneath it is. We fix the measurement first, then report on the same metrics every month.

Measurement plan

What each channel is expected to produce, and how it will be attributed.

Setup and fixes

Analytics, tags, forms, CRM sources and UTM discipline.

Monthly report

One document: output, movement, learnings, next month.

Review session

A short session with leadership to take the decisions the report raises.

Set up reporting

mwj · reporting workspace

What you get

One report, every month, same shape

Consistency matters more than dashboards. The report looks the same every month so trends are obvious.

Measurement plan

Agreed metrics, definitions and attribution rules — written down once.

Tracking setup and fixes

Analytics, forms, CRM sources and UTM discipline put in order.

Monthly report

Output, movement, learnings and next month, in a format leadership reads.

Board summary

A one-page version for board packs and investor updates.

What we need from you

Analytics and CRM access, and agreement on what counts as a lead.

No vanity metrics

We report the nine metrics agreed at the start. Requests for more are a scope conversation, not a silent addition.

Works with any stack

GA4, HubSpot, Dynamics or a spreadsheet — the reporting shape stays the same.

“

Over the past two years, Ceyhun and MWJ have developed a deep understanding of our product and its value proposition, which has translated into a clear and consistent language across LinkedIn, newsletters, visuals, and content.

Loran Ozsahakyan CEO, Kaizen Loyalty