Written Case Studies for B2B Software - MWJ B2B Marketing Agency
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Written case study

Your customer's story, mined in an interview and written as a reference asset sales can send. We run the whole thing: outreach, interview, draft, approvals from both sides, layout and distribution.

3–4 weeks end to end
2 revision rounds included
How the work runs

Four stages, two review loops

A case study fails on approvals, not on writing. So the process is built around them: we agree the story first, run an internal review with your team, then handle the customer's own review before anything goes live.

01
Brief
Angle, audience and the claim the story has to support — one page, agreed before the interview.
02
Internal review
Your product, marketing and sales people comment in one place. We resolve, not collect.
03
External review
We run the approval loop with your customer, including quote sign-off, name and logo usage, or an anonymised version.
04
Approved & published
Web version, designed PDF and the LinkedIn set go out together, so the story is actually seen.
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What you get

One story, four usable assets

The case study is the deliverable, but it never ships alone. Everything below is part of the same element.

01
Full case study, 800–1,200 words
Challenge, solution, results, quotes — approved by your customer and by you.
02
Designed PDF one pager
On-brand layout for sales to attach or leave behind at events.
03
Web version and metadata
Published on your site with title, meta description and internal links.
04
LinkedIn distribution set
Company post, executive post and a visual — so the story is actually seen.

What we need from you

A customer willing to talk, one internal contact for context, and a review round on the draft. Roughly two hours of your time.

Customer approval handled

We manage the approval loop with your customer's marketing or comms team, including anonymised versions when a name cannot be used.

Scope is fixed up front

One customer, one interview, two revision rounds, one designed layout. Extra rounds or a video version are separate elements.

Over the past two years, Ceyhun and MWJ have developed a deep understanding of our product and its value proposition, which has translated into a clear and consistent language across LinkedIn, newsletters, visuals, and content.

Loran Ozsahakyan, CEO of Kaizen Loyalty
Loran Ozsahakyan CEO, Kaizen Loyalty
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us which customer story to start with. You leave the call with the deliverables, the SP and the timeline written down.