        Home
        /
        Services
        /
        Branding
        /
        Brand kit
      

Brand kit

Logo system, colour, typography, imagery rules and tone of voice in one document — enough for your team and any supplier to stay consistent.

3–5 weeks

Usable guidelines

Source files included

How the work runs

Guidelines people can follow

A 90-page brand bible gets ignored. We produce the rules that actually get used, and the files that make following them easy.

Audit

What exists today across site, decks, social and print.

System

Logo usage, colour, typography, spacing and imagery rules.

Voice

How you sound: vocabulary, sentence style and things you never say.

Rollout

Templates and asset library so the rules are the easy path.

Build a brand kit

mwj · brand workspace

What you get

Rules plus the files to follow them

Guidelines are useless without the assets. Both come together.

Brand kit document

Logo, colour, typography, imagery and layout rules in a usable format.

Tone of voice

Principles with examples, preferred vocabulary and a never list.

Asset library

Logo files, swatches, fonts and diagram styles.

Starter templates

Deck, document and social templates so the rules are the default.

What we need from you

Existing brand assets, and one decision-maker who can approve the system.

Not a rebrand

This documents and tightens what you have. A full identity redesign is a separate engagement.

Kept alive

Updates as the product and story change can be added to Website as a Service.

“

Beyond execution, they contribute strategically to how we position and communicate a B2B enterprise digital commerce platform. MWJ operates as an extension of our own team across product materials, content production, LinkedIn coverage, and outreach campaigns.

Baris Can Mustu Managing Partner, Lidia Commerce