Demand Generation for B2B Tech - MWJ B2B Marketing Agency
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Demand generation

Outbound works in B2B tech when the list is right, the message is specific and the follow-up is disciplined. We run the sequences, the paid search layer and the calling motion behind them.

What we deliver

Demand work, delivered as elements

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Cold emails

List build, sequence copy, sending infrastructure, deliverability and reporting.
Ga
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Google Ads

Search campaigns: keywords, ad copy, landing page guidance, budget pacing and reporting.
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Cold calls

Call scripts, target lists and calling execution, with notes back into your CRM.
How it runs

Lists, message, cadence, review

Demand generation only pays off when the marketing foundation exists. If it does not yet, we say so before selling sequences.

01
ICP and list build
Target accounts and contacts, verified and segmented by use case.
02
Message and sequence
Email copy, call scripts and cadence per segment, tied to real pain points.
03
Launch and optimise
Deliverability, A/B tests, paid search alongside, and weekly adjustment.
04
Review and handover
Qualified conversations passed to sales, with reporting on what produced them.

Foundation first

We check website, references and material before running outbound into a gap.

Specific beats volume

Fewer, better-targeted sequences written for a technical buyer, not a spray list.

Paid and outbound aligned

Google Ads and outreach carry the same message, so the follow-up is consistent.

“

When working with technology companies on their growth and commercial strategy, marketing quickly becomes a critical enabler. In those moments, MWJ is one of the accelerators we confidently recommend.

Tuğrul Demiralp, founder of Duitera
Tuğrul Demiralp Founder, Duitera
All service groups
Strategy ↗
GTM strategy, audits and fractional CMO
Content ↗
Blogs, case studies, ebooks and reporting
LinkedIn ↗
Company page, newsletter, ads and exec accounts
Product marketing ↗
Decks, brochures, one pagers and product video
Events ↗
End-to-end management, booths and goodies
Demand generation ↗
Cold email, Google Ads and cold calls
Branding ↗
Brand kit, website as a service, presentation kit

Let's define your marketing need

A 30-minute call is enough to scope a demand package. You leave with the deliverables, the SP and the cadence written down.