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Gtm

GTM strategy

Positioning, ICP, messaging and the channel plan for a product or a market you are entering — written as a working document your team executes against, not a slide library.

4–6 weeks

Workshop-based

Execution-ready output

How the work runs

From inputs to a plan with owners

A GTM plan is only useful if the next action is obvious. We work from your own people and customers, then convert the conclusions into elements that can be scheduled.

Discovery

Interviews with founders, sales, product and customers, plus a read of the data and material that already exists.

Positioning

Who it is for, what it replaces, why it wins — and the claims we can prove.

Channel plan

Where the audience actually is, and what gets produced for each channel in what order.

Plan review

Walkthrough with your team, then a version with owners, sequencing and dependencies.

Start a GTM plan

mwj · gtm workspace

What you get

A plan, not a presentation

Everything below comes out of a GTM engagement, in formats your team can work from.

Positioning and messaging document

Category, ICP, value proposition per segment, proof points and objection handling.

Channel and content plan

What gets produced, for whom, on which channel, in what order.

Sales-facing summary

The story in the language sales uses in meetings.

Execution package

The plan mapped to elements with owners and a delivery sequence.

What we need from you

Access to founders, sales and two or three customers, plus whatever research already exists. Around four hours of leadership time.

Where it stops

One product or one market per engagement. A second product line is a separate engagement.

After the plan

You can execute in-house, with us, or split it. Nothing in the plan depends on hiring us for delivery.

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When working with technology companies on their growth and commercial strategy, marketing quickly becomes a critical enabler. In those moments, MWJ is one of the accelerators we confidently recommend.

Tuğrul Demiralp Founder, Duitera