How the work runs
Buy intent, not traffic
In B2B tech the valuable searches are few and expensive. The work is excluding everything else and making the landing page match the query.
01
Keyword plan
The handful of terms with real intent, plus aggressive negatives.
02
Ad copy
Variants per term group, matched to the landing page promise.
03
Landing guidance
What the destination page must say for the click to convert.
04
Manage and report
Weekly optimisation, monthly reporting with a scale-or-stop call.
What you get
Campaigns with a stop condition
Search is only worth it while the numbers work. We report so that call is easy to make.
01
Keyword and negative plan
The terms worth paying for, and the long list of ones to block.
02
Ad copy and extensions
Variants per group, matched to the landing page message.
03
Landing page guidance
What the destination must say — or a dedicated page as a separate element.
04
Monthly report
Spend, cost per enquiry by group, quality and a clear recommendation.
What we need from you
Google Ads account access, conversion tracking, and the monthly media budget.
Media spend is separate
The element covers setup and management. Google bills you directly.
Honest ceiling
If your category has too little search volume, we will recommend outbound instead.
“When working with technology companies on their growth and commercial strategy, marketing quickly becomes a critical enabler. In those moments, MWJ is one of the accelerators we confidently recommend.
All service groups
Strategy
↗
GTM strategy, audits and fractional CMO
Content
↗
Blogs, case studies, ebooks and reporting
LinkedIn
↗
Company page, newsletter, ads and exec accounts
Product marketing
↗
Decks, brochures, one pagers and product video
Events
↗
End-to-end management, booths and goodies
Demand generation
↗
Cold email, Google Ads and cold calls
Branding
↗
Brand kit, website as a service, presentation kit
Let's define your marketing need
Tell us what people search for when they need what you sell. We will size the opportunity.