LinkedIn Newsletter Production - MWJ B2B Marketing Agency
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Newsletter

A recurring LinkedIn newsletter with a clear editorial line — written, designed and published, so subscribers accumulate instead of impressions disappearing.

Monthly issue
Editorial line
Subscriber growth
How the work runs

One issue, one argument

A newsletter is the only LinkedIn format subscribers keep. Each issue makes one argument and links to the work that proves it.

01
Editorial line
What the newsletter is about, who it is for, and why they subscribe.
02
Issue planning
One theme per issue, drawn from your content pipeline and customer questions.
03
Write and design
Draft, review, header visual and formatting for the LinkedIn reader.
04
Publish and grow
Publish, promote through posts and executive accounts, report on subscribers.
Launch a newsletter
mwj · newsletter workspace

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What you get

An owned audience on a rented platform

Subscribers stay with you between campaigns — which is why the newsletter is worth the discipline.

01
Editorial line and format
Promise, audience, cadence, structure and branded header template.
02
One written issue per month
700–900 words, reviewed and formatted for the LinkedIn reader.
03
Visuals
Header image and one diagram or quote card per issue.
04
Promotion and reporting
Company and executive promotion, plus subscriber and engagement reporting.

What we need from you

One review round per issue and 20 minutes with a subject expert when the theme is technical.

Publishing rights

We publish from your company page or an executive account — your choice, set once.

Repurposing included

Each issue feeds posts and articles, so the writing works more than once.

Beyond execution, they contribute strategically to how we position and communicate a B2B enterprise digital commerce platform. MWJ operates as an extension of our own team across product materials, content production, LinkedIn coverage, and outreach campaigns.

Baris Can Mustu, Managing Partner at Lidia Commerce
Baris Can Mustu Managing Partner, Lidia Commerce
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us what your audience should hear from you every month. That is the editorial line.