LinkedIn Marketing for B2B Tech - MWJ B2B Marketing Agency
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Li

LinkedIn

For B2B tech, LinkedIn is where the buying committee actually is. We run the company page, the newsletter, the paid layer and the executive accounts as one connected programme.

What we deliver

LinkedIn work, delivered as elements

Lp

Company page management

Calendar, copy, visuals, scheduling and community management for the company page.

Nl

Newsletter

A recurring LinkedIn newsletter with a clear editorial line — written, designed and published.

La

Ads

Campaign setup and management: audiences, creative, budget pacing and reporting.

Ex

Executive account management

Ghostwritten posts and engagement for founders and executives, in their own voice.

How it runs

Consistency first, then reach

Visibility on LinkedIn comes from posting with a point of view on a schedule that does not slip. Paid amplifies what already works.

01
Audit and positioning
Page, content history and competitor presence. What to keep, what to stop.
02
Content calendar
Weekly posts, visuals and the newsletter theme, drawn from the same content production line.
03
Publish and engage
Scheduling, community management and comment engagement in your voice.
04
Boost and report
Selective post boosts and campaigns, with a monthly view of followers, impressions and engagement.

Written for a technical audience

Posts that a CIO, an architect and a procurement lead can all read without eye-rolling.

Executive presence included

Founder and leadership accounts managed alongside the company page, so the brand has a face.

Organic and paid in one plan

Boosts and campaigns follow the organic signal instead of running as a separate silo.

Beyond execution, they contribute strategically to how we position and communicate a B2B enterprise digital commerce platform. MWJ operates as an extension of our own team across product materials, content production, LinkedIn coverage, and outreach campaigns.

Baris Can Mustu, Managing Partner at Lidia Commerce
Baris Can Mustu Managing Partner, Lidia Commerce
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

A 30-minute call is enough to scope a LinkedIn package. You leave with the deliverables, the SP and the cadence written down.