Product Marketing Materials for Software - MWJ B2B Marketing Agency
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Pm

Product marketing

IT buying decisions are made by two audiences at once. We build the material that speaks to the business decision maker and the technical decision maker without diluting either.

What we deliver

Product marketing work, delivered as elements

Bd

BDM deck

Business decision maker deck: outcomes, ROI, risk and the commercial case.

Td

TDM deck

Technical decision maker deck: architecture, integration, security and scalability.

Br

Brochure

Multi-page brochure for events, partners and enterprise procurement.

Op

One pager

Single-page summary per solution or per persona — the asset sales sends most.

Pv

Product video

Short product film explaining what it is and who it is for.

Dv

Demo video

Guided walkthrough of the product, structured around a real use case.

How it runs

From value proposition to sales-ready material

Product marketing starts with the argument, not the template. Once the story is agreed, each asset is produced as a fixed-SP element.

01
Value proposition
What the product replaces, what it makes possible, and the proof behind both claims.
02
BDM and TDM narratives
Two tracks: business outcome and technical architecture, aligned on the same story.
03
Design and production
Decks, brochures, one pagers and video, on-brand and ready for sales to use.
04
Enablement and iteration
Handover to sales, then refinement based on what actually lands in meetings.

BDM and TDM, not one generic deck

Separate material for the buyer who signs and the evaluator who blocks.

Built by an ISV alumnus

Ten years of product marketing inside a global ISV in the Microsoft partner ecosystem.

Sales-usable, not brochure-ware

Every asset is designed to be sent, presented or left behind after a real meeting.

With years of hands-on marketing experience supporting a Global ISV like VeriPark, strong Microsoft ecosystem know-how, and a clear focus on B2B Tech and ISV marketing, Ceyhun & MWJ are well-positioned to help organisations execute effective and ISV-ready marketing programs.

Ozkan Erener, CEO of VeriPark
Ozkan Erener CEO, VeriPark
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

A 30-minute call is enough to scope a product marketing package. You leave with the deliverables, the SP and the timeline written down.