Website as a Service for Software Companies - MWJ B2B Marketing Agency
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Website as a Service

Design, build and ongoing maintenance of your site — updated every month as products, positioning and proof change, instead of rebuilt every three years.

Build + monthly
Copy and design
Continuous updates
How the work runs

A site that keeps up with the product

Most B2B tech sites are accurate on launch day and wrong within six months. This element treats the site as a maintained surface.

01
Structure and copy
Page map built around buyer questions, then copy per page.
02
Design and build
Design, build, tracking and technical basics on your stack.
03
Launch
Migration, redirects, metadata and analytics verification.
04
Monthly upkeep
Content updates, new pages, performance and accuracy checks.
Discuss your website
mwj · website workspace

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What you get

Build once, maintain continuously

The build is the start of the element, not the end of it.

01
Structure and copy
Page map and written copy organised around buyer questions.
02
Design and build
Component-based build on your stack, editable by your team.
03
Launch handled
Migration, redirects, metadata, tracking and a handover session.
04
Monthly upkeep
Content updates, new pages, accuracy and performance checks.

What we need from you

Access to your domain and stack, product input for accuracy, and one review round per page set.

Platform choice

We work on your existing platform where possible rather than forcing a migration.

Ongoing scope

Monthly upkeep covers a defined amount of change. Large new sections are separate elements.

“

Beyond execution, they contribute strategically to how we position and communicate a B2B enterprise digital commerce platform. MWJ operates as an extension of our own team across product materials, content production, LinkedIn coverage, and outreach campaigns.

Baris Can Mustu, Managing Partner at Lidia Commerce
Baris Can Mustu Managing Partner, Lidia Commerce
All service groups
Strategy ↗
GTM strategy, audits and fractional CMO
Content ↗
Blogs, case studies, ebooks and reporting
LinkedIn ↗
Company page, newsletter, ads and exec accounts
Product marketing ↗
Decks, brochures, one pagers and product video
Events ↗
End-to-end management, booths and goodies
Demand generation ↗
Cold email, Google Ads and cold calls
Branding ↗
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us what on your site is already out of date. That is the argument for maintaining it.