Blog & News Article Writing for B2B Tech - MWJ B2B Marketing Agency
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Blogs & news

Regular articles and company news, written from your own experts' knowledge and built to be found by search engines and AI answer engines alike.

Monthly cadence
2 revision rounds
Published for you
How the work runs

A publishing rhythm that does not slip

Content dies when it depends on someone finding time. We run a fixed monthly loop: mine the expertise, write, review, publish, report.

01
Topic plan
A rolling plan built from buyer questions, product themes and search and AI demand.
02
Story mining
Short sessions with your experts so the article carries something only you could say.
03
Write and review
Draft, your comments in one place, then two revision rounds inside the element.
04
Publish and distribute
Live on your site with metadata, plus the LinkedIn version.
Start a content plan
mwj · editorial workspace

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What you get

Articles that carry your expertise

Each article is produced, published and distributed — not handed over as a document.

01
Published article
1,000–1,400 words, written from expert input and structured for skim readers.
02
Search and AI optimisation
Title, metadata, internal links and the question framing answer engines pick up.
03
Visual
One diagram or header image per article, on-brand.
04
Distribution
Company LinkedIn post, newsletter placement and reporting.

What we need from you

One 30-minute expert session per article and a single review round. Everything else is on us.

Volume is a choice

Two, four or eight articles a month — the element is the same, the count is a budgeting decision.

AI-assisted, human-owned

AI removes the slow parts of research and repurposing. Judgement about what to say stays with the team.

Over the past two years, Ceyhun and MWJ have developed a deep understanding of our product and its value proposition, which has translated into a clear and consistent language across LinkedIn, newsletters, visuals, and content.

Loran Ozsahakyan, CEO of Kaizen Loyalty
Loran Ozsahakyan CEO, Kaizen Loyalty
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us what your buyers keep asking. That is usually the first month of articles.