Invisible is not the same as unknown
Most B2B tech companies with a visibility problem are not starting from zero. They have references, a working product and people who know the category. What they do not have is a place where a buyer can find any of that without being introduced first.
Nothing published in months
The company page and the blog stopped being updated when the team got busy. A buyer checking you out sees a gap, and reads it as risk.
No answer to the obvious questions
What you do, who it is for, what it replaces and what it costs to work with you are not written down anywhere a prospect can read them.
Search and AI skip you
When someone searches your category — or asks an AI assistant for vendors in it — your competitors are cited and you are not, because there is nothing to cite.
Eight things that make you visible
Visibility is a publishing habit, not a campaign. These run together, and one piece of content feeds several of them.
The first 90 days
Audit and decide
Review the site, the LinkedIn page, search visibility and what competitors publish. Agree the message, the two or three themes you will own, and the cadence.
Build the base
Rewrite the pages that matter, publish the first articles and case studies, and start the weekly posting rhythm on the company page and executive accounts.
Amplify and report
Add paid reach behind what already performs, launch the newsletter, and review the first full reporting cycle to decide what continues.
Whether you run this in-house or with us, the sequence is the same. What changes is who writes, designs and publishes each week — and whether the rhythm survives a busy quarter.
The elements we would use
A visibility programme is assembled from the same elements as everything else we do. Which ones, and how many, depends on where you are starting.
Marketing audit
Where you stand today on site, content, LinkedIn and tracking — and what to fix first.
SEO / GEO audit
How search engines and AI assistants currently see you, and what makes you citable.
Blogs & news
The publishing engine: articles and updates on a cadence you can hold.
Company page management
Weekly posting, design and community handling on the page itself.
Executive account management
Founder and leadership accounts posting with the same message, in their own voice.
Newsletter
A recurring format that turns one-off readers into a subscribed audience.
Website as a Service
When the destination itself is the bottleneck: pages that explain and convert.
Analytics & Reporting
Monthly numbers on reach, traffic and inbound, with the decisions they imply.
Let us make you visible
A 30-minute call is enough to see where your visibility gaps are. You leave with the first three things to fix, whether or not you work with us.