Strategy work, delivered as elements
GTM strategy
Positioning, ICP, messaging and the channel plan for a product or a market you are entering. Delivered as a working document your team can execute against, not a slide library.
Marketing audit
A review of what exists — website, content, LinkedIn, martech, tracking — with a prioritised list of what to fix first and what to leave alone.
Fractional CMO
Senior marketing leadership without a senior hire: planning, budget, team direction and reporting, a set number of days each month.
Four weeks from kickoff to a plan you can execute
Strategy engagements are scoped in Story Points like everything else. You know the deliverables, the SP and the timeline before work starts.
Written by people from inside the category
Ten years inside a global ISV in the Microsoft ecosystem, plus fractional marketing leadership at ESG and field service platforms today.
Strategy that names the next action
Every recommendation maps to an element with an SP value, so the plan can start the week after it lands.
Execution available, never assumed
If you have a team, we hand over. If you do not, the same people who wrote the plan can run it.
“When working with technology companies on their growth and commercial strategy, marketing quickly becomes a critical enabler. In those moments, MWJ is one of the accelerators we confidently recommend.
Let's define your marketing need
A 30-minute call is enough to scope a strategy package. You leave with the deliverables, the SP and the timeline written down.