SEO and GEO for B2B Tech & Software Companies - MWJ
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Use case

Being found in search and AI

Buyers no longer start on your website. They search, and increasingly they ask an assistant. Both answer with sources — and if your site says nothing specific, you are not one of them.

Organic presence Position
Category keywords Page 4+
Comparison terms Absent
AI citations Not cited
Site structure Unindexed
Both search and AI answers are built from sources. Right now yours are not in the pool.
The challenge

Ranking and being cited are the same work

Search engines and AI assistants read the same web. Both reward pages that answer a specific question in plain language, with structure a machine can parse and facts it can attribute.

Pages that answer nothing

Your site describes the company. It does not answer the questions buyers type, so there is nothing to rank or quote.

Technical debt blocks indexing

Slow pages, missing metadata, no internal linking and content buried in scripts. The crawler leaves before it finds anything.

Competitors own the comparison

Someone else wrote the comparison, the alternative and the pricing pages in your category. Those are the pages the assistant reads.

What should be done

Audit, fix, then publish properly

The order is fixed: find what blocks you, fix the site, then publish content that deserves to be quoted.

01
Start with the audit
A full SEO and GEO audit: indexing, structure, speed, metadata and how AI assistants currently describe you.
02
Fix the technical base on-site
Page structure, internal linking, metadata, schema and load speed. Content cannot rank on a site a crawler struggles to read.
03
Publish quality, not quantity
Fewer, better pages that genuinely answer a question. Thin content added for volume actively hurts you.
04
Target long-tail keywords
Specific, lower-volume phrases with real buying intent, which is also how people phrase questions to an assistant.
05
Build FAQ pages
Direct question-and-answer pages, which is the format both search results and AI answers pull from most readily.
06
Support it on LinkedIn
Posts that push new pages to readers, so they get seen and linked rather than waiting to be discovered.
07
Run a LinkedIn newsletter
Recurring distribution to a subscribed audience, and one more indexed surface carrying your message.
How it should be done

The first 90 days

Days 1–30

Audit and fix

Full SEO and GEO audit, then the technical corrections that unblock indexing and speed.

Days 31–60

Build the answer set

The first cluster of question pages published and internally linked to the pages that convert.

Days 61–90

Extend and monitor

Second cluster live, plus monthly reporting on rankings, traffic quality and AI citations.

Organic work does not show results in the first month and rarely stops showing them after the sixth. Judge it on the trend across quarters, not on weekly rank movements.

How we help

The elements we would use

Search and AI visibility runs on audits and published pages. These are the elements involved.

Content ↗

SEO / GEO audit

Where you stand in search and in AI answers, and what to fix in order.
Content ↗

Blogs & news

The question pages and updates that make you citable.
Strategy ↗

Marketing audit

The wider view when the site is only part of the problem.
Branding ↗

Website as a Service

Rebuilds when the site itself cannot be indexed or fixed.
Content ↗

Ebook & guides

Deep resources that attract links and get referenced.
Content ↗

Written case study

Named, factual proof pages that both crawlers and assistants like.
Content ↗

Analytics & Reporting

Rankings, impressions, traffic quality and assistant mentions in one monthly view.
LinkedIn ↗

Newsletter

Distribution, so new pages get read and linked rather than waiting to be found.
See all services →

Let us make you findable

A 30-minute call is enough to see what is blocking indexing and which questions to answer first. You leave with the top three fixes.