B2B Marketing Audit & Fix List - MWJ B2B Marketing Agency
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Marketing audit

An honest review of what exists today — website, content, LinkedIn, martech and tracking — with a prioritised list of what to fix first and what to leave alone.

2–3 weeks
Scored findings
Prioritised fix list
How the work runs

Look, score, prioritise

Most companies already know something is off. The audit says what, in what order it matters, and what it costs to fix.

01
Access and inventory
Site, analytics, CRM, LinkedIn, existing material and campaign history.
02
Review
Each area scored against what a B2B tech buyer needs to find and understand.
03
Findings
What is working, what is broken, what is missing — with evidence, not opinion.
04
Priorities
A short list ordered by impact and effort, mapped to elements you can commission.
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What you get

Evidence you can act on

The audit is a document plus a working session — no dashboard access required afterwards.

01
Scorecard across seven areas
Positioning, website, content, proof, SEO / GEO, LinkedIn, martech and tracking.
02
Findings with screenshots and data
Each finding is evidenced, so it is arguable rather than opinion.
03
Prioritised fix list
Ordered by impact and effort, with what to explicitly not do.
04
Working session
A walkthrough with your team, with decisions taken in the room.

What we need from you

Read access to analytics, CRM and your site CMS, plus one hour with whoever owns marketing today.

What it is not

Not a technical SEO crawl report or a design critique. It is a commercial review of whether the marketing works.

After the audit

The fix list maps to elements in the table, so you can commission exactly what you choose.

When working with technology companies on their growth and commercial strategy, marketing quickly becomes a critical enabler. In those moments, MWJ is one of the accelerators we confidently recommend.

Tuğrul Demiralp, founder of Duitera
Tuğrul Demiralp Founder, Duitera
All service groups
Strategy
GTM strategy, audits and fractional CMO
Content
Blogs, case studies, ebooks and reporting
LinkedIn
Company page, newsletter, ads and exec accounts
Product marketing
Decks, brochures, one pagers and product video
Events
End-to-end management, booths and goodies
Demand generation
Cold email, Google Ads and cold calls
Branding
Brand kit, website as a service, presentation kit

Let's define your marketing need

Tell us what you suspect is wrong. The audit either confirms it or finds what actually is.