A marketing partner that understands B2B technology
Selling technology is rarely straightforward. Your buyers may include technical specialists, business leaders, procurement teams and decision-makers with different priorities. Your products can be complex, your sales cycles long and your competition increasingly global.
That is why specialist B2B marketing matters. At MWJ, we combine product understanding, marketing strategy and practical execution to help technology companies communicate their value, build visibility and generate demand. We work alongside you to turn complex technical propositions into clear, compelling marketing.
B2B marketing services for Cambridge technology companies
The elements Cambridge tech companies use most often. Each one is priced in Story Points, so scope is agreed before work starts.
Product marketing and go-to-market
Clear positioning, messaging, launch campaigns and sales enablement material for complex products.
Content marketing
Expertise turned into what buyers need: technical articles, case studies, guides and customer stories.
SEO and digital visibility
Easier to find in search engines and in AI assistants, from technical fixes to the content behind them.
Demand generation
Integrated campaigns across LinkedIn, paid search and outbound, aimed at the accounts you want.
Website and digital experience
A website that explains the offer, builds credibility and supports conversion.
Fractional marketing support
An experienced B2B marketing lead to plan, manage and run marketing without a full-time hire.
Based in Cambridge. Working with B2B technology companies everywhere.
Cambridge brings together technology companies, software businesses, research-driven organisations and innovative startups. Our office at Cambridge Science Park gives us a natural connection to an ecosystem where technical expertise and commercial ambition meet.
Our work extends well beyond Cambridge. We support B2B technology companies across the UK and in international markets, helping marketing teams, founders and business leaders translate complex products into meaningful market opportunities.
Whether you are building your first marketing function, preparing for a product launch or scaling existing activity, we can become an extension of your team. For more on the local picture, read why Cambridge tech companies need specialist B2B marketing.
Specialist expertise without the complexity of a traditional agency
Built for B2B technology
We focus on technology, IT and software businesses rather than trying to serve every industry.
Strategy meets execution
Positioning, content, campaigns and sales enablement are connected, not handed between suppliers.
AI-first, human-led
AI removes slow production steps. Expertise, creativity and strategic judgement stay with people.
Flexible marketing support
Access the expertise you need without building every capability internally. Priced in Story Points, no retainers.
Experience across B2B technology markets
Some of the B2B technology, IT and software companies MWJ has marketed for.
Frequently asked questions
Short answers to the questions Cambridge tech teams ask us most.
What does a B2B marketing agency do?
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A B2B marketing agency helps companies market products and services to other businesses: positioning, content, digital marketing, demand generation, product launches and sales enablement.
Does MWJ specialise in technology companies?
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Yes. MWJ works only with B2B technology, IT and software companies, helping them explain complex offerings to both business and technical decision-makers.
Do you work with companies outside Cambridge?
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Yes. MWJ has an office at Cambridge Science Park and works with B2B technology companies across the UK and in international markets.
Can MWJ work alongside our internal marketing team?
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Yes. We can become your marketing team, extend the team you already have, or provide a fractional CMO, so the work fits the capability you already have in house.
Do you support startups and established technology companies?
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Yes. The same model covers early positioning and a first launch as well as scaling an established marketing programme.
Looking for a B2B marketing partner in Cambridge?
Let us talk about your products, your market and what you are trying to achieve. Whether you need one deliverable or an extended marketing team, a 30-minute call is enough to see where we can help.