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MWJ is a marketing agency for B2B IT, tech and software companies. Define the need, get an SP package — fixed scope, no retainers.
MWJ is a marketing agency for B2B IT, tech and software companies. Define the need, get an SP package — fixed scope, no retainers.
Short answer: an IT company website needs fewer pages than most companies think, but each one has a job. Buyers want to know within seconds what you do, who it is for and why they should believe you. The core set is a clear homepage, one page per service or product, industry or use-case pages, proof (case studies and clients), an about page that shows the people, and a contact page that makes the next step easy.
Most IT and software company websites fail in the same way: they describe the company from the inside. Long lists of technologies, partner logos and service names the buyer does not use. A good tech company website turns that around and answers the buyer's questions in the order they ask them.
| Page | Its job | What it must answer |
|---|---|---|
| Homepage | Orientation in seconds | What do you do, for whom, and what should I click next? |
| Service or product pages | One offer per page | What problem does this solve, how does it work, what does it cost to start? |
| Industry or use-case pages | Relevance | "Do they understand companies like mine?" |
| Case studies and clients | Proof | Who have you done this for, and what changed? |
| About and team | Trust | Who are the people behind the company, and where are they? |
| Resources or blog | Expertise and search visibility | Do they know the subject better than I do? |
| Contact | The next step | How do I talk to someone, and what happens after I do? |
Large IT services companies add partner and certification pages, careers, and sometimes a pricing or "how we work" page. Smaller ones can start with the seven above and add pages when there is real demand for them.
One sentence that says what you do and for whom, written in the buyer's words rather than yours. Underneath it: your main services or products, the industries you serve, a small amount of proof, and one obvious call to action. Visitors read your page in an F-shaped pattern and decide within a few seconds whether to stay, so the first screen matters more than everything below it. We wrote about this in the 3-second rule.
Lead with the problem, not the technology. Then explain how the service works, what the client gets, how long it takes, and what the first step is. Add a short FAQ: it answers the questions sales hears every week, and it is also the content that search engines and AI assistants quote.
These are the pages most IT company websites are missing. A bank, a manufacturer and a software company buy the same service for different reasons. A page per industry or situation lets each buyer see their own problem described accurately, which is often what decides the shortlist.
Case studies, client logos and quotes, certifications and partner badges. One specific, approved story is worth more than a wall of logos. If clients cannot be named, describe them by sector, size and region.
The last two are platform problems rather than content problems. A site that marketing can update in a day, and that carries its URLs across when it is rebuilt, stays accurate for longer. That is how we approach websites for tech companies: rebuilt in weeks, then kept current every month.
Enough to give every service, product and key industry its own page, and no more. For a small IT services company that might be 15 to 25 pages; for a software company with several products and segments it can be well over 100. More pages only help when each one answers a distinct question.
Clear positioning on the first screen, one page per service or product, industry pages, real proof, visible people and an easy way to get in touch. It should also be fast, secure and easy to update.
If you sell standard packages, yes, or at least a starting point. For custom services, explain how pricing works and what affects it, so buyers can judge fit before they call.
Content should change whenever the offer changes, which in tech is often monthly. A full redesign is usually needed every three to five years, or sooner after a repositioning.
Thinking about a new site? See how we build websites for tech and IT companies, and ask for a free landing page sample for your company.