Audit once, then improve every month
Buyers ask Google and AI assistants the same questions. Both answer from sources they trust. The programme makes your site one of them, a few pages and fixes at a time.
Visibility that compounds
SEO and GEO are the same work done for two readers. Each month adds pages and signals that keep working.
What we need from you
Search Console and analytics access, CMS access or a developer contact, and 20 minutes a month with a subject expert.
Starts from an audit
If you don't have a recent one, the programme starts with an SEO / GEO audit.
Not link buying
No paid links and no content written for volume. Fewer, better pages that deserve to be quoted.
“Over the past two years, Ceyhun and MWJ have developed a deep understanding of our product and its value proposition, which has translated into a clear and consistent language across LinkedIn, newsletters, visuals, and content.
Frequently asked questions
Short answers to the questions B2B tech teams ask us most about this service.
What is GEO (generative engine optimisation)?
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GEO is the work of making your company visible and correctly described in AI-generated answers from ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews. It builds on SEO: the same pages, made easier for a model to find, trust and quote.
What is the difference between GEO and SEO for a B2B company?
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SEO aims to rank a page in search results; GEO aims to be cited inside an answer. In practice they share most of the work: clear pages that answer specific questions, technical health, structured data and consistent facts across the web. GEO adds prompt tracking, entity consistency and formats assistants prefer to quote. Read more in GEO vs SEO.
Is GEO worth it for a small B2B company, or is it just repackaged SEO?
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It is worth it if your buyers research with AI assistants, which most B2B tech buyers now do. For a small company it is mostly good SEO done with AI answers in mind, not a separate budget line, which is how we run it.
What does an SEO and GEO engagement include: strategy, execution or both?
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Both. Each month we decide the actions and then do them: write and fix pages, add schema, update listings, and report. If your team prefers to implement, we provide the plan and review their work.
How is a GEO agency different from a traditional SEO agency?
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A traditional SEO agency reports rankings and builds links. A GEO-focused agency also tracks how AI assistants answer your buyers' questions and works on the content and entity signals that change those answers.
How long does GEO take to show results?
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Technical fixes and FAQ changes can show in AI answers within weeks. Category-level visibility usually builds over three to six months. Judge it on the quarterly trend, not weekly movements.
Do you work with UK and international B2B companies?
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Yes. MWJ works with B2B tech companies in the UK, Europe and Türkiye, in English and Turkish.
Let's define your marketing need
Tell us the five questions your buyers ask before they shortlist you. That is where the programme starts.