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MWJ is a marketing agency for B2B IT, tech and software companies. Define the need, get an SP package — fixed scope, no retainers.
MWJ is a marketing agency for B2B IT, tech and software companies. Define the need, get an SP package — fixed scope, no retainers.
MWJ attended The Pool’s founders gathering in Antibes, France, from 27 to 29 September 2026. Over three days, software founders and senior leaders met to exchange experience on leadership, go-to-market, AI and regulation.
MWJ founder Ceyhun Dograyan gave the session “The New Playbook: Social Media, SEO and GEO in an AI-First World” on Monday, 28 September.
The Pool is an exclusive community of software founders. It brings together entrepreneurs from the software industry, allowing them to forge meaningful relationships and exchange valuable experiences and insights with fellow like-minded senior leaders.
The Pool is a trusted circle of individuals who have founded and grown their own companies in the software industry. Entrepreneurs who are open to sharing their successes, failures and learnings that arise from these experiences.
Its members are courageous, open, and willing to be vulnerable to ask tough questions and give direct feedback. The community believes this makes all of its members better and promotes their journey to evolve as entrepreneurs, as members of society, and as human beings.
Ceyhun’s session covered two shifts that are changing how B2B software companies are found and evaluated:
The programme also included sessions on the founder’s role in shaping a high-performing organisation, AI-powered sales engagement, the EU AI Act, and board as a service.
MWJ works with B2B tech, IT and software companies, and much of Ceyhun’s marketing experience is with Microsoft ISVs. The Pool has strong coverage of the Microsoft ecosystem, so the room was made up of exactly the kind of founders and leaders MWJ works with every day.
Wim Geukens, CEO of an MWJ client, also attended the event.
We would like to thank The Pool community and the organisers for the invitation and three well-run days in Antibes.